Per-service close-rate analysis. Raise / reduce / hold suggestions you can actually trust.
Most shops set prices once and forget them. Smart Pricing watches your quote close rate per service over a rolling 30-90 day window and surfaces three actions: RAISE (close rate too high — you're leaving money on the table), REDUCE (close rate too low — you're getting haggled out of jobs), HOLD (close rate is right at the sweet spot, ~60-70%). Each suggestion shows the concrete revenue impact and applies to your menu with one click.
Launching soon — get early access.
📈 Pricing recommendations · 30d
5 services to consider · projected +$8,460/mo if all applied
- $3898478%RAISE +5%+$1,680/mo
Front 2 Ceramic 70/35
→ $409
- $3,2004122%REDUCE −10%+$2,820/mo
Full vehicle PPF
→ $2,880
- $1296764%HOLD Sweet spot
Windshield strip
- $1,2993388%RAISE +8%+$3,432/mo
Ceramic coating · 5yr
→ $1,403
- $1992295%RAISE +12%+$528/mo
Tint removal
→ $223
Sweet spot: 60-70% close rate. Above ⇒ leaving money on the table; below ⇒ losing deals to price.
Features, zoomed in
The parts that actually move the needle.
Three capabilities built specifically for the day-to-day of a working shop.
Deep dive · 01
Per-service close-rate tracking on rolling 30 / 60 / 90d windows
Every quote sent gets tracked through to outcome — DRAFT / SENT / ACCEPTED / DECLINED / EXPIRED. The engine groups results by service, computes close rate per service, filters outliers (single-line custom quotes, fleet contracts) and surfaces services with statistically significant deviations from the 60-70% sweet spot. No manual logging — the data is there because the quote router already tracks it.
- Tracks every quote outcome automatically
- Rolling 30 / 60 / 90-day windows
- Outlier filtering (custom + fleet quotes)
- Per-service grouping with per-installer breakdown
- Statistical significance threshold to suppress noise
Front 2 Ceramic 70/35 · close rate
Updated daily · last refresh 14 min ago
30d
78%
66 of 84 quotes
60d
74%
119 of 161 quotes
90d
71%
175 of 247 quotes
Where 30d close rate sits
Why the 22% didn't close
- Too expensive52%
- Wrong timing28%
- Went with competitor14%
- Ghosted6%
Deep dive · 02
Three actions per service — RAISE, REDUCE, or HOLD
Each suggestion shows the current close rate, the recommended delta percentage, and the concrete dollar impact at your current quote volume. RAISE when close rate is too high (you're leaving money on the table). REDUCE when it's too low (you're getting haggled out). HOLD when you're in the sweet spot. One-click apply updates the menu price; an audit row records who changed what when.
- Clear RAISE / REDUCE / HOLD recommendation per service
- Suggested delta in % and $
- Concrete dollar impact at current quote volume
- One-click apply updates the service menu
- Audit trail captures who / when / why
Front 2 Ceramic 70/35
Current price · $389 · 30d close rate 78%
Recommended actions
↑ RAISE +5%
$409
+$1,680/mo if close rate holds
↓ REDUCE -5%
$370
Not recommended at 78%
⏸ HOLD
$389
Stable, but leaves $$ on table
Threshold rules · configurable
- > 75% → RAISE
- 35–75% → HOLD
- < 35% → REDUCE
One-click apply · 7-day undo window · no menu downtime
Deep dive · 03
14-day A/B mode before you commit to a price change
Don't trust the suggestion outright? Run an A/B for 14 days. The new price applies to a random 50% of new quotes, the other 50% stays on the old price. At the end of the window you see the lift (close rate + revenue) vs the control — and you apply permanently or revert with one click. Run in parallel across multiple services without interfering with each other.
- Split-test mode for 14 days
- 50 / 50 traffic split on new quotes
- Lift measured vs control (close rate + revenue)
- Apply permanently or revert with one click
- Run in parallel across multiple services
Ceramic Coating · 5yr · A/B in progress
Day 8 of 14 · 50/50 routing · started May 10
Variant A · control
n=18$1,299
Current price
Variant B · +8%
n=17$1,403
↑ $104 per close
What's included
The full capability list.
Everything that ships on day one. No feature-gating surprises inside a single plan.
- Per-service close-rate tracking (rolling 30 / 60 / 90d windows)
- Three suggested actions: RAISE / REDUCE / HOLD with delta % + dollar impact
- One-click apply to the service menu
- Per-installer breakdown (which reps lose deals on which services)
- Competitor comparison (paste competitor prices, see relative position)
- A/B price testing — try a new price for 14 days, see the lift before committing
- HQ tier: chain-wide pricing rules + per-shop overrides
- Audit trail — every price change recorded with who + when + reason
See every angle
A tour of the screens
Every meaningful view, the path through it, and the moments that matter — so you know exactly what you're buying.
Per-installer attribution
Which reps lose deals on which services.
Hidden underperformance surfaces fast.
Close rate · per installer × service
Last 90 days✨ AI flag · Marcus J.
PPF close-rate is 47pt below his ceramic — likely a quoting habit, not demand. Pair on the next 3 PPF quotes.
How it works
Set it up once. Run it forever.
- 1
1. Quotes track outcomes automatically
Every quote sent is tracked: status (DRAFT / SENT / ACCEPTED / DECLINED / EXPIRED), service mix, customer ZIP, quote total, time to decision. No manual logging.
- 2
2. Engine computes close rate per service
Rolling 30/60/90d window. Filters out outliers (single-line custom quotes, fleet contracts). Surfaces services with statistically significant deviations from the 60-70% sweet spot.
- 3
3. Operator reviews + applies
Suggestions appear on /app/pricing-insight. Each shows the close rate, the suggested delta, the dollar impact at current quote volume, and an 'Apply' button that updates the menu price. Audit trail captures the change.
How a shop actually uses this
Atlas had Front 2 Ceramic priced at $389 for two years. Smart Pricing showed an 84-quote sample with a 78% close rate (sweet spot is 60-70%) — suggested RAISE +5% to $409. Mike applied it. Next 30 days: same close rate (76%), but $480 more revenue captured across the same job count. Compounded across 8 services, the pricing optimization is worth ~$3-4k/mo.
Questions
Good to know.
- What's the 'sweet spot' close rate?
- Industry research suggests 60-70% is the sweet spot for service-business quotes — below that you're losing deals to price; above that you're under-charging. The suggested deltas are calibrated to that range. Per-shop overrides are on the roadmap for shops with different positioning.
- Won't raising prices lose customers?
- The whole point of close-rate analysis is to find the price where you don't lose customers — only the customers who would have haggled you down anyway. Operators who've used this for 90+ days report no measurable change in quote volume despite ~5-12% price lifts on the right services.
- Can I A/B test before committing?
- Yes — the 14-day A/B mode applies the new price to a random 50% of quotes for 14 days, then shows you the lift (close rate + revenue) vs the control. Apply permanently or revert at the end of the window.
Explore more
Pairs well with
Quotes
Pick a vehicle class, pick a film package, hit send. The customer gets a branded quote with three tiers — they pick one and you're booked.
Reports
Revenue, installer leaderboard, job margin, booking conversion, SMS-to-customer response. Not a thousand charts — the 10 you'll check every Monday.
Automations
Build rules like 'when a quote is approved, send a deposit SMS and add a calendar hold.' Everything that happens repeatedly should be automated — and nothing should slip through.
Multi-Location HQ
Whether you're a solo operator or a franchisor with hundreds of locations, every shop rolls up into one HQ view with consolidated KPIs, centralized catalogs, and push-to-shop pricing and templates.
Get smart pricing first at launch.
Launching soon — join the waitlist for early access. At launch: 30-day free trial with full access to every feature on this page, no credit card.
Launching soon — get early access.