Apex PPF works exclusively in paint protection film — XPEL Ultimate Plus and SunTek Reaction across Scottsdale's exotic-and-luxury market. Owner Devin Cole runs four bays, three installers, and an average ticket of $4,800 per car.
Their bottleneck was quoting. A full-front PPF quote requires choosing the right XPEL DAP kit, calculating the additional hand-cut work, applying warranty tier pricing, and presenting it cleanly enough that customers don't bounce to a competitor. Before SalesThumb, that process took an experienced sales lead about 25 minutes per quote.
The team had used a homemade calculator built in Airtable for years. It worked, but Devin couldn't promote anyone to do quotes — the system was so brittle that only he and his lead estimator could be trusted with it.
SalesThumb's PPF workflow includes a vehicle-specific kit picker that references XPEL DAP SKUs directly, a square-foot calculator with complexity multipliers, and a warranty tier matrix (Track / Road / Lifetime). The first quote ran in 4 minutes — without Devin even being involved.
Six months in:
- Quote time dropped from 25 minutes to 4 minutes, freeing roughly 90 minutes per day across the team.
- The install photo gallery — which Apex never used to capture systematically — is now their #1 source of new leads. Customers share their post-install gallery on Instagram, tagging the shop, and Apex sees a 3.4× lead lift versus their pre-SalesThumb baseline.
- Bay utilization went from 73% to 89% because multi-day jobs slot cleanly into the calendar without overbooking risk.
- Annualized revenue is up roughly $142K based on the close-rate + ticket-size + bay-utilization gains.
"The XPEL DAP integration alone paid for the year," Devin said. "Then the photo gallery turned into our marketing engine. We didn't expect that."
Apex PPF is now testing the SalesThumb HQ tier ahead of opening a second location in Las Vegas.