Your public booking page (yourshop.salesthumb.com or your custom domain) is where new customers land. Default styling works, but 10 minutes of customization makes it look like your shop, not generic SaaS.
Step 1 — Brand basics
Settings → Brand. Fill in:
- Shop name — exactly as you want it displayed (capitalization matters)
- Tagline — one-line under the name. "Premium ceramic in 30 minutes" beats no tagline.
- Primary color — match your shop's brand. Skip if your brand is just black/white.
- Logo — PNG with transparent background, ~600px wide
Step 2 — Hero photo
Pick your most-shareable install photo as the hero image. Settings → Brand → Hero photo.
- 1920×1080 minimum
- Show the work — full car, hero shot
- Avoid customers in the frame (privacy + uneven look)
- Avoid stock photos. Customers can tell.
Step 3 — Services shown
Decide which services appear on the booking page. Settings → Public booking → Visible services.
- Show your top 4-6 services, not your whole catalog
- Front-load the ones you most want to sell
- Hide custom/specialty services that need a phone call first
Step 4 — Deposit policy
If you require a deposit to book (recommended), set it at Settings → Public booking → Deposit:
- Per service — different deposit amount for each service
- Percentage of quote — typically 25-50%
- Flat fee — typically $50-$150 for tint, $200-$500 for PPF/ceramic
A deposit drops no-shows by 50-70%. Worth the slight friction at booking.
Step 5 — Cancellation policy
Settings → Public booking → Cancellation policy. Write a 2-3 sentence policy in plain English:
- "Free cancellation more than 24 hours in advance. Within 24 hours, deposit is non-refundable. Same-day no-shows forfeit deposit."
This appears at booking time so customers see it before they pay.
Step 6 — Custom domain (optional)
If you have a domain (yourshop.com), wire it to your SalesThumb booking page:
- Settings → Public booking → Custom domain
- Add a CNAME record at your DNS pointing to booking.salesthumb.com
- Verify (usually 5-30 minutes for DNS propagation)
Now book.yourshop.com (or any subdomain you pick) points to your branded booking page.
Step 7 — Test on mobile
Open the booking page on your phone. Step through booking a fake appointment. Look for:
- Logo renders cleanly
- Photos load fast
- Booking flow takes <60 seconds end-to-end
- Deposit charge works (use a real card; you can refund it)
- Confirmation SMS arrives
Most customers book from mobile. Don't QA on desktop only.
Step 8 — Promote it
Once the page looks right:
- Update your Google Business Profile to point "Book online" at your booking URL
- Add the URL to your Instagram bio
- Add it to your website's primary CTA
- Print it on shop signage / business cards
The page doesn't help if customers don't find it.