Customers share install photos. When the photos have your shop name on them, every share is free marketing. When they don't, somebody else gets credit. Auto-watermarking solves it in one toggle.
Step 1 — Upload your watermark
Settings → Photos → Watermark. Upload a PNG with transparent background:
- Size: 600px wide minimum, 1200px ideal
- Format: PNG with alpha channel (transparent background)
- Contents: shop logo + Instagram handle is the magic combo
If you don't have a clean watermark file, hire a designer for $50 on Fiverr. Cheapest marketing dollars you'll spend.
Step 2 — Pick placement and opacity
- Placement — bottom-right is standard, sometimes bottom-center for cinematic photos. Avoid top-anything (cuts into car body).
- Opacity — 70-85% for visible-but-not-obnoxious. 100% looks like a logo slap. <50% is too subtle to read.
- Size — auto-scaled to ~8-12% of photo width.
Step 3 — Choose which photos get watermarked
Three options:
- All photos — every photo captured by the installer app or uploaded via web
- Shared gallery photos only — internal-record photos stay clean, customer-shareable photos get watermarked
- Off — no watermarking
For most shops, "Shared gallery photos only" is correct. Internal documentation photos don't need watermarks; shareable galleries do.
Step 4 — Preview
Hit "Preview" on the watermark settings. Upload a sample photo, see the watermark applied. Adjust until it looks right.
Step 5 — Apply going forward
From the save moment on, every photo flowing through the gallery system gets watermarked at delivery time. Originals stay unmodified — you can swap watermarks later without losing the source photos.
Tips
- Include your Instagram handle. When a customer shares a watermarked photo on their feed, anyone interested can find you. "@yoursshop_tint" works better than "yoursshop.com" because viewers tap, not copy-paste.
- One-line, not three. "YOUR SHOP NAME" beats "Your Shop Name | yourshop.com | (555) 555-5555." Less is more.
- Test on dark cars and light cars. A white watermark looks great on a black Tesla and invisible on a silver Audi. Use a white-with-shadow watermark for universal contrast.