Sequences that actually fit a franchise sales cycle.
Franchise sales sequences look different from SaaS sequences — touch-points are weeks apart, not days; emails reference market opportunity, validator stories, and the long-term wealth picture; the power dialer is for thoughtful 30-minute conversations, not high-velocity dials. SalesThumb's sequence engine handles both inbound nurture (4-month nurture for tire-kickers) and outbound prospecting (8-touch cadence over 6 weeks for executive-recruit pipelines).
Launching soon — get early access.
Cold executive recruit · 6-weekLiveAI personalization
218 prospects enrolled · paused on reply · CAN-SPAM clean
- 1demailAI personalizeA · winnerDay 1
Thanks for the interest, {{first_name}} — quick read inside
Sending the 14-page opportunity overview · 3 validator intros · what the first 90 days look like.
Open68%Reply22% - 3dsmsDay 3
Hey {{first_name}} — did the overview land?
Quick text from Sara so you're not chasing it in the spam folder.
Open96%Reply31% - 7demailAI personalizeB testingDay 7
Story from {{territory}} · Marcus opened year 2 at $1.4M revenue
Validator-led story keyed to the prospect's stated target state. Includes a 1-tap calendar link.
Open54%Reply14% - 14dcallAI personalizeDay 14
Power dialer · 25-min intake
Auto-logged notes · AI-summarized · disposition → next stage.
Open100%Reply42% - 21demailAI personalizeDay 21
The math on a {{territory}} territory · 5-year P&L model
Attaches the territory-specific 5-yr financial model + a 2-min Loom walkthrough.
Open47%Reply11% - 35demailDay 35
Closing the loop · should we pause?
Break-up email that converts 9% of remaining list to a yes/no answer.
Open41%Reply18%
Reply rate per step
AI suggestion
Day-21 P&L attachment opens 47% but replies 11%. Try a shorter email pointing to the Loom only.
Sequence health
Up from 9% on prior cadence
Features, zoomed in
The parts that actually move the needle.
Three capabilities built specifically for the day-to-day of a working shop.
Deep dive · 01
Cadences tuned for franchise sales
Ships with 4 starter sequences out of the box: 'Tire-kicker nurture' (5 touches over 4 months), 'Discovery-day follow-up' (3 touches over 2 weeks), 'Cold executive recruit' (8 touches over 6 weeks), 'Award-day onboarding' (12 touches over 90 days). All editable. AI personalization pulls in target territory, industry background, and stated investment range.
- Tire-kicker nurture — 4-month gentle drip
- Discovery-day follow-up — tight 2-week sequence
- Cold executive recruit — multi-channel 6-week
- Award-day onboarding — 90-day welcome cadence
Sequence library4 starters
Franchise sales · tuned for a 4–18 month cycle · all editable
Tire-kicker nurture
Gentle drip for early-stage inquiries
Discovery-day follow-up
Tight close-out after the visit
Cold executive recruit
Multi-channel outbound to operators
Award-day onboarding
90-day welcome cadence for new owners
AI personalization on every step — pulls each candidate's target territory, industry background and stated investment range into subjects and openers.
{{territory}}{{background}}{{invest_range}}Deep dive · 02
Power dialer with auto-logged notes
Click any phone number in the pipeline to launch a call (via Twilio Voice or your existing softphone). The call panel shows the prospect's full context: financial qualification, target territory, prior touches, validator call ratings. After the call, AI summarizes the recording into structured call notes + suggests disposition + next step. One click pushes the prospect to the next stage.
M. Okafor(614) 555-0188
Candidate · Cold executive recruit · step 4 of 8
Prospect context
Financial qualification
$250k liquid · $810k net worth
verified Apr 28 · meets minimum
Target territory
Columbus East, OH
available · 2 other candidates
Prior touches
4 emails · 2 SMS · 1 call
last: May 2 · opened all 4
Validator calls
3 completed · avg 4.6/5
top theme: training quality
AI call summary
from recording · generated in 9sLeaving a corporate ops role; wants an owner-operator model with 2–3 units long term.
SBA pre-approval in progress with Live Oak; $250k liquid confirmed on the call.
Wants the June 18 discovery day; spouse joining the next validator call.
Asked for the royalty + ad-fund breakdown before reviewing the FDD.
Suggested disposition
Next step: send discovery-day invite + royalty one-pager before Fri, May 8
What's included
The full capability list.
Everything that ships on day one. No feature-gating surprises inside a single plan.
- Multi-touch email + SMS cadences
- Variable-day touch spacing (week-1, week-3, week-6 etc.)
- AI personalization based on prospect data
- Power dialer with click-to-call
- Auto-logged call notes + disposition
- A/B subject + body testing
- Reply detection auto-pauses sequence
- Per-step + per-sequence analytics
See every angle
A tour of the screens
Every meaningful view, the path through it, and the moments that matter — so you know exactly what you're buying.
Power dialer
Click any number in the pipeline.
Prospect context on the right. Auto-notes after disposition.
Power dialer
14 in queue · click any number to call · Twilio Voice connected
J. Whitfield
Regional VP, logistics
M. Okafor
Corporate ops director
S. Calloway
Multi-unit QSR owner
D. Reinhart
Exiting auto dealer GM
P. Nguyen
Franchise broker referral
Auto-note logged. Last call (S. Calloway, 8:12) summarized and saved to the timeline — disposition: left voicemail, step 5 of 8 queued.
J. Whitfield · context
Financial qualification
$400k liquid · $1.2M net worth
verified Apr 21
Target territory
Chicago North Shore, IL
available · high demand index
Prior touches
6 emails · 1 SMS · 2 calls
last: opened "Territory walkthrough" · May 4
Validator calls
2 completed · avg 4.8/5
asked about labor model both times
AI talking point: reference the SBA pre-approval and June discovery day.
Sequence analytics
Per-step open + reply rates.
A/B winners. AI suggests which steps to retire or rewrite.
Cold executive recruitanalytics
142 enrolled · Apr 1 – May 6 · 2 A/B tests resolved
Avg open rate
55.8%
Avg reply rate
10.3%
Meetings booked
19
Unsubscribes
1.1%
Territory teaser
day 1
Unit economics one-pager
day 3
Intro call attempt
wk 1
Validator stories
wk 2
Discovery-day nudge
wk 3
Press round-up
wk 4
Item 19 highlights
wk 5
AI suggests: retire step 6 (1.2% replies, drags deliverability) and rewrite step 4 around the validator quotes that won the step-1 A/B test.
Who it's for
Built specifically for…
- Franchise sales reps making 40-60 calls/week
- Development teams running multi-touch nurture
- Master-franchisees recruiting from executive networks
What it replaces
The old way…
- Outreach.io / Salesloft at 3× the cost
- HubSpot sequences without franchise-tuned templates
- Manual call notes in a spreadsheet
How it works
Set it up once. Run it forever.
- 1
Pick a sequence
Use a starter (tire-kicker nurture, cold recruit, etc.) or build your own. Set touch spacing, channel mix, AI personalization rules.
- 2
Add prospects
Bulk-add from the pipeline, single-add from a prospect page, or auto-add via a 'stage = New' trigger. Sequence pauses on reply.
- 3
Track + iterate
Per-step open + reply rates. A/B test subject lines. AI suggests which steps are dragging the sequence down.
How a shop actually uses this
A franchise-development team of 3 reps was making 80 dials/week + sending 200 emails — and converting 4 to qualified prospects. Switching to the power dialer (with auto-notes) + the cold executive recruit sequence raised dial output to 240/week and qualified prospects to 14/week. The reps weren't working harder — they were finally working with their hands free of the spreadsheet.
Questions
Good to know.
- What's the dialer integration?
- Twilio Voice for cloud-based click-to-call. We also support BYO softphone for shops on RingCentral / Aircall — calls log back to the prospect timeline via webhook.
- How does AI personalization work?
- Pulls prospect data (territory, industry, stated investment range, validator notes if any) and rewrites the templated copy to feel hand-written. You preview before send. Conservative by default — never invents facts.
- Can we use this for outbound to a cold list?
- Yes — bulk-import a CSV, the dedupe layer skips anyone already in the pipeline, and the sequence runs against the rest. Compliance-wise, the system enforces CAN-SPAM + opt-out (every email carries an unsubscribe link).
Fits in with
Works with your stack
Twilio Voice
Powers the click-to-call dialer
Gmail + Outlook
Sends emails from your address
OpenAI / Anthropic
AI personalization + call-note summarization
Explore more
Pairs well with
Franchise Pipeline
Inquiry → qualified → discovery day → mutual evaluation → award. Custom stages, forecasted close, fee + initial-investment math built in.
Lead Capture & Embed
Single-line embed snippet. Source + attribution tracking. Dedupe + spam guard. Pre-qualification questions that route hot prospects to the top of the queue.
Validation Calls
Match prospects to existing franchisees in their target territory. Validators self-serve availability. Star-rated calls auto-advance the prospect's stage.
Playbook & FDD Vault
Sales playbook with stage-required tasks. KPI dashboards for the team. FDD doc vault with e-sign + version control + state-by-state registration tracking.
Get sequences & dialer first at launch.
Launching soon — join the waitlist for early access. At launch: 30-day free trial with full access to every feature on this page, no credit card.
Launching soon — get early access.