Three-tier quoting consistently outperforms single-price quoting in service trades. The middle tier wins ~60% of the time, the top tier wins ~25%, and you get a "yes" rate ~15 points higher than any single-price equivalent.
Why three tiers work
The customer brain doesn't decide "yes or no" — it decides "which one." Giving them three options shifts the cognitive question from "should I do this?" to "which version do I want?" Result: fewer "I need to think about it" walk-offs.
Setup
Go to Settings → Services → pick a service → Tiers tab. Each service supports up to three tiers:
- Good — the minimum-viable version. What budget-conscious customers expect.
- Better — the version you actually want them to pick. 70% take this when offered three.
- Best — the premium version with everything included. Anchors the "better" tier.
For each tier, define: - Price - Duration (how long the work takes) - Inclusions (bullet list shown to the customer) - Optional warranty tier reference
Best-practice tier copy
- Don't make the gaps massive. $399 → $499 → $649 outperforms $299 → $499 → $899. The brain rounds to "they're all about the same — pick the nice one."
- Add 1-2 emotional bullets per tier. "Lasts 5 years" beats "5-year warranty." "Protected from gravel" beats "rock chip resistance."
- Use scarcity sparingly. "Most popular" or "best value" on the middle tier nudges in the right direction. Don't overuse it.
What happens when the customer picks
They tap their choice → optionally pay a deposit via Stripe → the quote auto-accepts → an appointment slot opens for selection. Everything routes through the normal booking flow from there.